"NAG NAG NAG, the now legendary London club, has been a major catalyst in re-defining UK club culture. The weekly subterranean party at The Ghetto is the anti-thesis of identi-kit corporate clubbing and as a result has been lauded with praise for putting the hedonism and excitement back into the UK's club scene. Although deliberately DIY and Lo-Fi, Nag Nag Nag's distinctive young crowd and subsequent notoriety has attracted fashionistas, rock stars, celebs and arty types such luminaries as The Strokes, Primal Scream, Bjork, Kate Moss, Gwen Stefani and Alexander McQueen."