12:21: Moore whips out Xbox 360 HD-DVD peripheral--it looks like a mini Xbox 360 with a black front. The name is "Xbox 360 Player" and it will be available this holiday season.12:22: "Major announcement about one of greatest franchsies of all time." Says its so exciting that he has to take his shirt off. Shows Halo 2 tatto--GRAND THEFT AUTO IV tatoo on other arm. Grand Theft Auto IV October 16 to Xbox 360 ONLY.
12:25: "Microsoft and Rockstar have entered into an exclusive deal to privide episodic content via Xbox Live Marketplace."
12:26: Grand Theft Auto IV will be updated with regular fresh content, more details later. Crowd is stunned, gasps all around.